About Azhar PR

Meet the founder, Amber Sabri

Introducing Amber Sabri, the PR extraordinaire and the mastermind behind Azhar PR as the Founder & CEO. Amber's journey began by working with brands that played it safe in the media, staying in the neutral zone. But as a South Asian female herself, she knew all too well the feeling of being underrepresented in the world around her. As she grew as a publicist, she recognized the power she held within her knowledge and abilities. She realized she didn't have to represent brands that didn't value her identity as a woman of color.

In October 2020, she took a leap of faith and left her job to dive into the world of freelancing. And in October 2021, she launched Azhar PR, where her passion for supporting underground talent & those who feel underrepresented became her ultimate mission. Amber's all about breaking boundaries and making a positive impact. With her at the helm, Azhar PR is here to shake things up and give a voice to the unheard.

How We Do It

We bring a fresh perspective to your online and social strategies to create buzz-worthy media moments. Our creative thinking and ability to build meaningful partnerships with brands, influencers, and the media set us apart. We become experts on your brand and don’t stop talking about it. We build buzz through proactive pitching and identify brand partnerships and campaigns that will get the people talking to boost your brand visibility, increase your social presence, and keep the conversation going. We’re constantly analyzing and evolving our strategy according to KPIs to maximize our PR efforts and ensure you get the results YOU want.