Meet Amber Sabri — Founder & Creative Force Behind Azhar Events & Co.

After six years in the PR industry, working to get her clients seen in magazines, on TV, and in your favourite influencer’s latest TikTok video, Amber found her passion wasn’t in media, it was in creating long-lasting moments that bring the stories behind those brands to life through carefully curated events.

What started as a mission to uplift the stories of creatives and up-and-coming brands through strategic media relations quickly evolved into something bigger, bringing people together IRL. Amber discovered the magic of events: the energy of a room filled with true connection, intention, and creativity. Whether it’s a brand launch, cultural celebration, or community building with your favourite supporters, Azhar Events & Co. was built to make moments that matter.

Now, Amber leads Azhar Events & Co. with the same energy she brings to every event - a creative vision, curated vibes, and a desire to make people feel amazing. She’s the one holding the clipboard, turning your dreams into reality.